One of the things I love as a creative is finding unexpected ways to solve problems.
So when Skittles came to us worried about people’s reaction to their upcoming pack redesign featuring an upside down rainbow, I saw a hugecreative opportunity.
After highlighting that it would be their ever-loyal Facebook fans likely cause a fuss, we decided the best way to avoid it would be to make them part of it – by helping us build the new rainbow. Literally.
Filmed live for 48 hours, more than 100,000 people from nine countries in five different time zones visited our Facebook page. Clocking up nearly 14,000 hours of live footage, the average viewing time was 7 minutes. We also helped Skittles pick up more than 17,000 new fans, get 24,000 ‘likes’ on the photo gallery and even picked up an award.
