MAlts.com: digital ACTIVATIONS

Malts.com was created to be the destination for whisky connoisseurs. But with fierce competition from Master of Malt and other spirits websites, they needed help coming up with content shoppers would value and activations that would drive sales.

I came up with a whole host of ideas ranging from review-driving competitions, exclusive partnerships, CSR opps and even a Black Friday upgrade. Here are just a few examples of what was presented to the clients.

Concepts • Presentations • Scamps • Research