WALL’S: GLOBAL POP-UP SHOP

Despite being stocked with fantastic frozen goodies, the original Wall’s global pop-up shops were failing - and the client wanted a solution fast.

Realising the problem lay in both the design and the space’s shoppability, I used the new brand assets to create a more fun unit that worked within the very limited floorplan. As well as increasing sales by 700% on the previous year, the design was also used globally as an example of excellence.

Creative Direction • Concepts • Floorplan & Design