STELLA ARTOIS: UX COPY

To drive much-needed footfall to struggling restaurants after the pandemic, Stella Artois created ‘Your Table Is Ready’, a global campaign that rewarded consumers with a free pint every time they booked a table through the app.

My job was to look at the UX flow and copy for the app itself, including the restaurant sign-up phase, consumer claims phase and staff education/redemption phase.

UX Flow • UK Copy