REBEL YELL: EXPERIENTIAL

The bourbon of choice for bikers across the US, Rebel Yell wanted to gain a foothold in the UK by appearing at the Bike Shed Festival in East London’s Tobacco Dock.

The project manager and I worked together to design the bar, uniforms and glassware. We also broadened the bar’s appeal by adding a record store staffed by music gurus ’Masters of Vinyl Importance’. As well as writing copy for the music rebels Wall of Fame, I also named the cocktails that went with each one.

Bar & Uniform Design • Cocktail Naming • Copy • Glassware Design