PERRIER: SHOPPER

Perrier wanted to find a new way to bring their unique Frenchness to life on a global scale. Cue a pitch.

Working as a hands-on CD, the team and I explored multiple creative territories before rolling the lead idea out across a variety of shopper touchpoints. As well as leading the pitch, I also wrote the pitch deck and presented to would-be clients in Paris. And before you ask, yes, we won the business.

Creative Direction • Art Direction • Copy • POS Design • Deck Writing • Pitching