I’ve worked as a CD, a shopper marketing lead, a copywriter, an illustrator, a deputy group head and even a structural packaging designer. All this means I’m just as happy being a hands-on one-person team, pairing up with an art director (one of yours or mine), or leading a team or project.
Skills:
Advertising, Branding, Experiential, Naming, NPD Innovation, Packaging/Structural Design, Pitch Planning, Radio, Sales Promotion/On Packs, Shopper Marketing, Social & Digital, Strategy & Positioning, Team Management, Toolkits & Presentations Design & Writing, UX Copywriting.
Sector/Brand Experience:
Alcohol: Absolut, Budweiser, Corona, Courvoisier, Cockburn’s, Cubanisto, Ginette, Goose Island, Harvey’s, Hofmeister, Lanson, Leffe, Lisa, Malibu, Mike’s, Piper’s, Southern Comfort, Teacher’s, Tia Maria, Tripel Karmeliet, Whyte & MacKay
Automotive: BFGoodrich, Chrysler Jeep, Michelin
Charity: The Children’s Society, Comic Relief, The National Gallery
Confectionery: Extra Gum, 5 Gum, Galaxy, Hubba Bubba, M&Ms, Maltesers, Mars, Seabrooks, Skittles, Snickers, Starburst, Tic-Tac, Twix, Wall’s (Brand, Magnum, Viennetta)
Electronics: 3 Mobile, Philips, Polar, Sony Electronics, Sony Mobile
Entertainment: Disney (BVHE), Erotica, Lego, London Zoo, Lotto
Financial: Halifax, JM Finn, Lloyds, Morgan McKinley, Signifo, Stock Academy
Household (Food): Actimel, Activia, Chiquita, Costa Coffee, Cow & Gate, Lindt/Lindor, Lurpak, Orange Garten Foods, Swiss Delice Foods, Tetley, Warburton’s
Household (Product): Charmin, Dettol, Durex, Finish, Optrex, Piriteze, Vanish
Retail: Adidas, Argos, ASDA, ASK, Boots, Brewers Fayre, Corney & Barrow, Halifax, McArthur Glen, Pizza Express, Sony Ericsson, Tesco, Total, Wadworth, Wall’s, Zizzi
Soft Drinks: Coke, Capri Sun, diet Coke
Utilities: Alternative Networks, Thames Water, uSwitch
Pitch Wins/New Business Wins
Bud Light Euros, Corona Summer, Corona Brand, Goose Island Trade Experiential, Budweiser Europe, Leffe On Trade, Leffe Off Trade, Tripel Karmeliet Trade Campaign, Orange Garten Brand, Swiss Delice, Rebel Yell, Patta, Buxton Water, National Gallery, Ferrero, Gompels, Hofmeister Helles Lager, Pipers Crisp Company, Reckitt Benckiser, Mars Confectionery, Florette, Extra Gum, CCE, Lanson, Wall’s, Snickers, Lurpak.
Freelance Creative/Creative Director at Air, Impero, Pilgrim, PCC, Thrive Fitness, We Are Alexander.
Jan 2020 - Present
Brands: Corona, Costa Coffee, Goose Island, Lindor/Lindt, Mike’s Hard Seltzer, Piper’s Whisky, Stella Artois.
ECD at We Are Alexander, London
Oct 2017 – Jan 2020
Brands: Bud Light, Budweiser, Corona, Ginette, Goose Island, Kwak, Leffe, Lisa, M-Industries (Orange Garten China, Swiss Delice Japan), Rebel Yell, Tripel Karmeliet,
Creative Director at Pilgrim, London
June 2016 - Oct 2017
Brands: Buxton Water, Lanson Champagne, Pipers Crisp, The National Gallery, Mateus, Hofmeister, Ferrero.
Creative Director at Mesh Marketing, London
2008 - 2016
Brands: Absolut, Air Wick, Beefeater, Budweiser, CCE, Corona, Cubanisto, Dettol, Extra Gum, Gaviscon, Halifax, Lanson, Lurpak, Mars, M&Ms, Malteasers, Skittles, Snickers, Sony Mobile, Starburst, Wadworth Pubs, Wall’s, Warburtons.
Freelance Creative, Vancouver
2007 - 2008
Brands: ASK and Zizzi Restaurants, Disney, Galaxy, The Personnel Department.
Senior Conceptual Writer/Deputy Group Head at Iris, London
2006 - 2007
Brands: Adidas, Boots, Department of Health, Lego, Polar Watches, Philips Electronics, Sony Ericsson, Southern Comfort.
Senior Conceptual Writer at Publicis Dialog, London
2003 - 2006
Brands: BFGoodrich Tyres, The Children’s Society, Cockburn’s, Courvoisier, Malibu, Teachers.
Conceptual Writer at Marketing Drive Worldwide, London
2002 - 2003
Brands: BVHE (Disney), Chrysler Jeep, Kenco, London Zoo, Total.
Freelance Conceptual Writer, London
2001 - 2002
Brands: Babbington House, Dove Beauty, Lotto, Sainsbury’s, Woolworths, Xbox.
Copywriter at Barnes Vereker, London
2000 - 2001
Brands: Easynet, Erotica Events, Inter-Alliance, Stock Academy, uSwitch.
Structural Designer at various agencies, London and Boston USA
1996 - 2000
Brands: Avery Dennison, Ballantine’s, Budweiser, Coca-Cola, Cross Pens, Magnum, Orange Julius, Portico Hotels,
Ravel Shoes, Viennetta.
Awards
MAA ‘Best Social Campaign’ for Hubba Bubba ‘That’s Original’
IVCA ‘Best Brand Communication’ for Skittles ‘Build the Rainbow’
Drinks Business 'Consumer Campaign of the Year’ for Lanson Wimbledon
IPM ‘Best Sponsorship Activation’ for Budweiser ‘Rise As One’
MAA ‘Agency of the Year’