LANSON WIMBLEDON: INTEGRATED

Lanson wanted to use their 40th Wimbledon anniversary to drive sales over the summer.

To make them unmissable on-shelf, I designed a Centre Court-inspired neoprene bottle jacket, before writing and art directing a new ad campaign to support it. With reach of 12m+ on the Underground in just two weeks, the ads were also used in press, POS, Duty Free, Wimbledon champagne bars and as limited edition prizes.

Art Direction • Copy • Packaging • POS Design