GOOSE ISLAND MUSIC: ON-TRADE

When Goose Island wanted to launch their new Midway IPA in the on-trade, they put it out to pitch.

We came up with four music-led concepts in under two weeks and pitched them in all 45 minutes. Our touring Sunday Sound System was designed to help them make the most of their budget, create an unmissable vibe in bars and get their new pint in people’s hands. We won the pitch and also picked up a heap more work from ZX Ventures too.

Creative Direction • Concepts • Naming • Deck Writing • Pitching