COURVOISIER: TTL ADS & ACTIVATIONS
As BTL Brand Guardian for Courvoisier Europe, the world’s most arrogant cognac, I got to work on everything.
So as well as getting my creating mitts on ads, packaging concepts, DM pieces and multiple luxurious on-packs, I also directed the four-day shoot in Jarnac, the home of Courvoisier, and got to write the Chateau’s illustrious brand video.
Art Direction • Copy • Packaging • POS Design