CORONA OUTSIDE: INTEGRATED

With more than 90% of their consumers living in cities, Corona wanted a way to broaden their beach-focused ‘This Is Living’ positioning. Cue a pitch.

Using immersive urban hikes, Time Out guides and co-branded All Birds trainers as rewards, our concept got consumers exploring their cities like tourists and boosted the brand’s eco credentials. As well as leading and working on the creative, I also wrote and designed the pitch deck. How did we do? Well, we won the pitch before we even got back on the Eurostar.

Creative Direction • Concepts • Copy • Deck Writing & Design • Pitching