BUXTON: SHOPPER

Shoppers were tired of Buxton’s ‘natural aquifer’ message and sales were suffering. Cue a pitch.

I came up ‘The Big Swig’ campaign, designed to remind commuters that they could hit their two litres a day target anywhere. As well as writing all the copy, I also designed the original ads, illustrations and POS - and created the world’s first Swigonometry test, showing consumers just how much water they needed daily. We won the pitch and the work was rolled out beautifully (after I was poached to work elsewhere).

Creative Direction • Concepts • Art Direction • Copy • Illustration • POS Design • Deck Writing • Pitching