BUD LIGHT EUROS: INTEGRATED

When Bud Light became England sponsors for the Euros, they wanted to avoid all the serious stuff that usually came with a brand sponsorship. Cue a pitch.

We kept things light-hearted, making them the ‘Officially Official Beer of England’ and delivered a digital game card collector to raise sales and smiles at the same time. A ‘Game of Two Halves’ rewarded fans who matched official players with rubbish lookalikes - think Harry Kane + Barry Kane or Raheem Sterling + Raheem Silver. We won the pitch, did the work and then the pandemic hit. Balls.

Creative Direction • Concepts • Copy • Art Direction • POS Design • Deck Design & Copy