Batchelors: shopper

After previous success with other gaming partnerships including Pokémon and CoD, Batchelors were on the hunt for a new way to engage shoppers. Cue a pitch.

Freelancing as a hands-on creative/CD, I worked closely with the agency’s planners and AH team, and came up with multiple on-pack ideas across various film franchises. I also helped brief other creatives, wrote part of the pitch deck and presented on the day. We won the pitch and the agency has been delivering knock-out work ever since. Here are just a few of the early ideas I shared.

Concepts • Copy • Creative Direction • Scamps • Shopper Rollout • Deck Writing • Pitching